The thinking behind the name of this blog was made up of three parts, just like the name itself. These are those three parts. #1 Choosing work over what’s easy This is the main thinking behind the title as its the crux of the content of this blog. I’m all about being productive, even when… View Post

Hi, I’m Natalie. I recently graduated from Oxford University, and now I’m living a double life in London. By day I’m a junior strategist, learning all there is to know about advertising and communications. But, by night, I’m a designer. Why have I decided to live this double life? Well, it’s simple: I love designing.… View Post