The whole reason behind me opening a store as a part of my personal rebrand was that I wanted to design greeting cards. As you know I love writing letters, and I love buying cards to send to people (I may or may not have a whole box full of them) so it seemed only natural that I have a go at designing my own. So, that’s where I started. I drew up a list of the 5 occasions I buy cards for most frequently, and then designed the cards I would want to buy and send. In this first collection, there’s a celebration card (for achievements, big or small, birthdays, parties, and life events), a hello card (for when you just want to write to someone for no reason other than you like them), a sending love card (to send well wishes, sympathy, or just lots of love to someone special), a number one fan card (to cheer on friends and loved ones) and a thank you card (to, well say thank you).
I love each one for different reasons. I’ve had the idea for the “sending love” card in my mind for quite a while, and I always want more cheerleading cards like the “number one fan” design in my stash because who doesn’t want to cheer on the people they love? But I think my favourite, if I had to choose a favourite, has to be the “just to say hello” stamp card. This was the last design I finished because I really struggled with it, getting the stamp design just right, playing with different styles and just generally being indecisive as to how to make the most simple message of all something special. But I think I got there. It reminds me of the old leaflets and stamps my mum has in her display cabinet, so it’s something more than just a hello, whilst still being fun and modern and a bit tongue in cheek with the waving hand instead of the Queen.
I love sealing my letters with little stickers (gold stars are my go to) I even designed some tiny stamps to seal your cards and give them that extra finishing touch. Each sticker is designed like a postage stamp, as an ode to my love of snail mail, and features a little illustration to convey something about what’s inside the envelope they adorn, from love, to triumph, to happiness.